Customer Testimonials
Any prospective customer wants to know what previous buyers have to say about your products. But they can sense sugar-coated marketing proclamations, which are light on objectivity. A portfolio of customer testimonials centered around the true words of your satisfied customers is a powerful communicator. When customers are willing to talk about their first-hand experiences with your product or service, and share the value they have gained, their words carry a lot more weight, provide more authenticity, and immediately establish a sense of trust.
Customer testimonials are cost-effective tools that also offer exceptional marketing and sales mileage:
- First, publish them on your web site and link to them with your online advertising, email and newsletter campaigns.
- Embed video clips in presentations for sales calls or project them at trade show events to engage and attract attendees.
- Use them to pitch a unique PR angle.
- Share them with potential partners and venture capitalists.
It’s tough to find another marketing tool that works this well for so many different audiences.
