Electrify Media Productions » website video http://www.electrifymedia.com Digital Marketing, Multimedia and Video Production for San Francisco/Silicon Valley Tue, 03 Jan 2012 23:48:03 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 18% Traffic Increase with Website Videos http://www.electrifymedia.com/blog/18-traffic-increase-with-website-videos/ http://www.electrifymedia.com/blog/18-traffic-increase-with-website-videos/#comments Thu, 07 Jan 2010 01:57:57 +0000 admin http://www.electrifymedia.com/?p=1850 MarketingSherpa posts an interesting how-to article about how Swiss Water Decaffeinated Coffee Co. solved a marketing communications problem – their “website tried to be all things to all people” and wasn’t connecting with prospects. Sound familiar?

SUMMARY: Finding the right message for your website can be difficult when you’re trying to appeal to multiple audiences, such as consumers, businesses and investors. This is when a good test can help.

Read how a coffee company tested consumer messages in display ads and videos before incorporating them into a new website, resulting in an 18.5% lift in traffic.

MSherpa_SwissWater_Sample

Creative Sample from MarketingSherpa

Read the full article here (open access for limited time)

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