“Sit Up Straight”: Presentation Opening
Command Attention
Challenge – Provide an opening movie scene to “wake up” and energize an auditorium awaiting Certicom CEO’s Keynote address.
Solution – ElectrifyMedia crafted an eye-opening 30-second audio-visual “stimulus package” to rev up the crowd… the crowd roared! The Certicom CEO was happy 
As with most technology companies, Certicom’s products and features were abstract and difficult to showcase or communicate to new customers. Due to the complex feature/benefit concepts, Certicom needed more than a team of expert creative professionals to help engage new customers – they needed experienced technology marketers who could translate “complex and boring” into something fresh, relevant and effective.
“The ElectrifyMedia Team have delivered professional and creative results at a reasonable cost. I would definitely recommend them to anyone in the high tech sector who needs to translate complex technology to customers in a slick, engaging and credible fashion.”
John Callahan
Director of Marketing Communications
Certicom