Electrify Media Productions

Customer Challenge

Gurnick Academy of Medical Arts (GAMA) is a leading provider of vocational instruction for health care technology careers. GAMA wanted to produce high-quality videos, with a professional “Discovery Channel” broadcast-quality look and feel. But how could they do it cost-effectively AND fast enough so that 5 different campaigns could be launched simultaneously?

Solution

ElectrifyMedia knew that tapping into the social media networks would be a cost-effective marketing distribution channel for a word-of-mouth campaign – especially amongst the young target market demographic. Health Care is hot…and social media and video sharing sites like YouTube are hot, too.

ElectrifyMedia helped GAMA with scriptwriting and storyboarding. Most importantly, ElectrifyMedia’s seasoned production crew “brought out the best” of the on-camera GAMA staff. Coaching and expert direction by ElectrifyMedia producers helped everybody “look and talk like they’re on TV!”. Costs were kept at a minimum, but high-quality was not sacrificed – keeping true to GAMA’s wishes for that “Discovery Channel” look and feel.

Check out Gurnick Academy of Medical Arts’ YouTube Channel here

Before we started working with ElectrifyMedia Productions I was lost, because I didn’t know if my vision could ever come to life…The second challenge was that we needed someone with the marketing expertise to drive our needed results!

The team at Electrifymedia exceeded all my expectations. Not only did they allow my idea to become reality, but also helped me refine it and perfect the outcome, all of this in the process of making the video production fun and memorable. Thank you for being  so flexible and patient, creative and vibrant. Keep “Electrify-ing” the audience…….we like it!

Zara J. Gourji
Vice-President of Educational Administration
Gurnick Academy of Medical Arts