“Best Practices” – Video Case Studies
A video case study is like a mini-documentary, or “docu-mercial” that allows your prospects to see themselves and their concerns played back to them onscreen. Customer testimonials are weaved within an engaging success story structure which can include a before and after of what the client hoped to achieve and what the actual results were. More…Video case studies offer a more engaging experience than “talking head” testimonials alone.
This is a great format for delivering credible video content that combines a focus on your product or services, explains how a product or service was delivered, allows ample participation from a key customer and gives you creative flexibility to make it interesting!
Video case studies are effective, inexpensive tools that also offer exceptional marketing and sales mileage.
- First, publish them on your web site and link to them with your online advertising, email and newsletter campaigns.
- “Best practices” subject matter can leverage a video case study format for webinars and other customer engagement activities
- Embed video clips in presentations for sales calls or project them at trade show events to engage and attract attendees.
- Use them to pitch a unique PR angle.
- Share them with potential partners and venture capitalists.
It’s tough to find another marketing tool that works this well for so many different audiences.
