Electrify Media Productions

CNET Channel’s DataSource converts non-standardized product information from multiple sources into consistent content for electronic product catalogs. By taking product information from multiple manufacturers, processing it into a standard product data model, and storing the standardized data in a structured data repository, DataSource gives manufacturers the ability to provide their customers with accurate, uninterrupted and timely access to product information.

Electrify Media teamed with local agency BayCreative to deliver an engaging, interactive, self-serve video and animated graphics program to educate, train and communicate the benefits to potential manufacturers and partners.