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Look Exciting…When it’s Not. Engaging Flash Animation for Product Branding
Challenge: Bowne’s launch of the the new FundSuite ARC platform needed to “pop” with excitement. The goal was to create some buzz at a trade show exhibition. The problem was that “By themselves…the products were pretty boring overall“.
Solution: ElectrifyMedia produced a slick, upbeat Flash animation utilizing elements from the new product logo image. The trade show floor noise was overcome via engaging text animation, synchronized music bed and tightly-scripted visual cues.
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