See Results! Increase Conversion with Landing Page Video
Customer Challenge
nGenera’s integrated social media product launch plans included analyst pitches, a corporate website redesign and an industry analyst-hosted webinar sponsorship. How could social networks be leveraged to continue the buzz? What was next?
Solution
With all that build up, nGenera knew it needed to package the message in a visionary, engaging social media-friendly format. nGenera came to ElectrifyMedia to create a “Corporate Commercial” Flash demo video to power nGenera’s new website design and video sharing channels on YouTube. The results have been impressive:
“Our new video landing page (from ElectrifyMedia) drove incredible performance gains. We tracked and measured conversions before and after the Flash demo video on our website. We immediately saw improvement with increased lead conversions of 10% and a steady increase in weekly lead trend!”
- Tara Sporrer
VP Marketing/Customer Operations
nGeneraCIM
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Key performance metric indicators (KPMI):
- 33% increase in Homepage traffic
- 10% increase in lead conversions
- 57% increase in quality of leads
Summary
With all the hype around “social media”, it was imperative to craft a well-balanced, exciting, but credible message. ElectrifyMedia’s experienced creative marketing team was brought in to help craft the message and enaging Flash animations for a compelling viewer experience…and results!
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