How It Works Video That’s Fun and Engaging
Challenge:
“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? Zag, a TrueCar company,provides the technology platform and network of hand-selected dealers to Consumer Reports’ subscribers – someone just needed to know how to present the information in an attention-grabbing, engaging way.
Solution:
Zag and Consumer Reports called on the creative experts at ElectrifyMedia to dream up a non-threatening, fun and engaging way to convince viewers through an animated “How it Works” video. The cartoon animation and straight-up script speak to the heart of the car-buying consumer – and present the information in a unique, entertaining style.
“The team at ElectrifyMedia did an amazing job turning our how-it-works video idea into something much more than just a tutorial. They tackled our project with enthusiasm and brought a unique approach to the problem at hand- how to make a fun, engaging and convincing video about a car-buying program that’s very different from all the others. We and our partners, including Consumer Reports, are extremely happy with the results!”
- Adri Lewis, Zag.com
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