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New Market Launch Strategy
Challenge: Generate awareness and credibility for completely new industry
Solution: Product’s new website built around docu-mercial marketing video
ElectrifyMedia was brought on board to “unlock” the story buried within pre-launch sales and marketing PowerPoint presentations, datasheets and early case studies. The ElectrifyMedia team interviewed and filmed early product testers, developed the core messaging and storyline and crafted the multimedia docu-mercial to successfully launch Crossbow’s first precision agriculture product line.
