“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? Zag, a TrueCar company,provides the technology platform and network of hand-selected dealers to Consumer Reports’ subscribers – someone just needed to know how to present the information in an attention-grabbing, engaging way.

Solution:

Zag and Consumer Reports called on the creative experts at ElectrifyMedia to dream up a non-threatening, fun and engaging way to convince viewers through an animated “How it Works” video. The cartoon animation and straight-up script speak to the heart of the car-buying consumer – and present the information in a unique, entertaining style.

“The team at ElectrifyMedia did an amazing job turning our how-it-works video idea into something much more than just a tutorial.  They tackled our project with enthusiasm and brought a unique approach to the problem at hand- how to make a fun, engaging and convincing video about a car-buying program that’s very different from all the others. We and our partners, including Consumer Reports, are extremely happy with the results!”

- Adri Lewis, Zag.com

Moxie Software’s Chief Marketing Officer (CMO) and Product Team knew they needed an engaging, entertaining, yet informational product tour to raise awareness. Typical “screencast” or Camtasia-type demos were too dull and ordinary – how could the story be told in an engaging way?

Solution:

Moxie’s CMO and Product Marketing Director called on ElectrifyMedia’s expertise to weave the comprehensive product feature set and customer benefits into an engaging visual product tour. ElectrifyMedia’s expert team consulted with Moxie on best practices for making the visuals “pop”. After Effects and line art illustration and animation keep the viewer engaged and informed at the same time.

Solution: ElectrifyMedia worked closely with AdSafeMedia to produce an easily adaptable, flexible Flash demo product overview. Once the storyline and cool animations were in place, retargeting the video for trade show displays, the web and social media video sharing sites was quick and painless. Result? Maximum exposure quickly and cost-effectively.

Solution: ElectrifyMedia produced MoxieSoftware’s Flash demo video in record time, landing them a seat as a Final Four finalist. ElectrifyMedia’s nimble team is known for its flexibility and speed. The magic touch ElectrifyMedia delivers is “award winning” quality, a story that connects and attention-grabbing animations that get results.

Not everyone needs an award-winning video, but if you need high-impact results for your online marketing campaigns and you need it to be fast and easy, contact us and we’ll get you started now.

About Enterprise 2.0 Launch Pad

ElectrifyMedia’s expert Flash animation and audio production team delivered.

Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.

Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way.

Axolotl’s sales team was searching for a better way to present their EMR (electronic medical records) solutions to hospitals, physicians and health care communities. “Powerpoint-style presentations” were confusing and put prospects “to sleep”. An earlier “video production” from another vendor was expensive, yet “superficial” – and in the end, required the Axolotl team to do much of the heavy lifting. ElectrifyMedia was brought on board to “unlock” the powerful story and messages to “de-mystify” the complexity and solution.

ElectrifyMedia crafted an engaging “how it works” Flash Demo of Axolotl’s Elysium connectivity solution in action, focusing on the messages and key benefits hospitals, physicians and other stakeholders could easily relate to.

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Electrify Media teamed with local agency BayCreative to deliver an engaging, interactive, self-serve video and animated graphics program to educate, train and communicate the benefits to potential manufacturers and partners.

Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.

With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!”

“Engaging new prospects is challenging, but the experts at ElectrifyMedia continue to deliver exactly the right sales tools to help us achieve our goals. They listen to our needs, add their valuable insights and creative vision and do then proceed to tackle the “impossible”…They have the uncanny ability to translate complex technology and concepts to new customers in an engaging, standout way.”
Sam Godwin
VP of National Sales
Axolotl

The Picture People partnered with ElectrifyMedia to produce a product launch DVD designed to motivate, communicate key benefits and introduce new digital imaging workflows to support the launch of the company’s new ‘SmileStore’ e-Commerce website. The new e-Commerce website was the biggest company initiative in recent years.

One challenge for the home office was to hype and motivate field associates. Initial store trials and deeper investigation unveiled field sensitivity to the new web store sales channel. ElectrifyMedia identified the need to craft the 3 chapter story, tying key messages and benefits to the point-of-view of “What’s in it for me?” for the associate managers.
Working closely with the Picture People, ElectrifyMedia designed a full-circle, three chapter story: Message from the CEO; Workflow training; and
“A Day in the Life” of a customer point-of-view vision piece.

Other challenges included dealing with the complexity of the new digital process. New software and product labeling were still in flux, but production needed to start in order to make the important launch date. Timing was critical to maximize the upcoming Holiday sales quarter.
ElectrifyMedia’s project management expertise and breadth of advanced video and animation capabilities opened a range of new possibilities and provided the flexibility to meet all of these challenges – on time, on budget and on message.

“We’ve worked with several video production companies in the past, but we selected ElectrifyMedia because of their unique blend of marketing know-how and advanced video and animation capabilities. This empowered us to communicate our vision, new processes and key messages quickly, cost-effectively and with greater impact and clarity. The training DVD was a complete hit – it tied it all together!”

Rita Montoney
Director Org. Dev./Training
Picture People