Challenge:
“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? (more…)
Archive for the ‘Product Tours’ Category
How It Works Video That’s Fun and Engaging
Sunday, March 27th, 2011Engaging Product Tour Video: Giving Audience What They Want
Wednesday, March 23rd, 2011Challenge:
Moxie Software’s Chief Marketing Officer (CMO) and Product Team knew they needed an engaging, entertaining, yet informational product tour to raise awareness. Typical “screencast” or Camtasia-type demos were too dull and ordinary – how could the story be told in an engaging way? (more…)
Multi-purpose Marketing: Flash Demo Videos for Tradeshow and Social Media
Wednesday, January 26th, 2011Challenge: Trade Show participation is still a must-do for for some companies. But with shrinking budgets, how can companies assure the most bang for the buck? AdSafeMedia’s booth at Ad Tech, London needed some sizzle to create some buzz.
Flash Demo: Conference Finalist
Tuesday, January 25th, 2011Challenge: Only 2 weeks remained to produce and submit a Flash demo video to qualify for the Enterprise 2.0 Launch Pad – “Final Four”. The prize? Live stage time for MoxieSoftware to demo its ground-breaking product at Enterprise 2.0 Conference 2010, Santa Clara, CA. (more…)
Flash Demo for Social Media
Wednesday, June 16th, 2010Zuberance needed a hip, cool, professional-looking Flash demo video to attract and engage new prospects.
ElectrifyMedia’s expert Flash animation and audio production team delivered.
Flash Demo to Cut Through Complexity
Monday, March 1st, 2010“How It Works” Flash Demo
Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.
Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way. (more…)
Protected: Salus Strategy: HCAA Keynote Animations
Sunday, January 3rd, 2010Flash Demo/Self-serve Product Training
Tuesday, August 25th, 2009CNET Channel’s DataSource converts non-standardized product information from multiple sources into consistent content for electronic product catalogs. By taking product information from multiple manufacturers, processing it into a standard product data model, and storing the standardized data in a structured data repository, DataSource gives manufacturers the ability to provide their customers with accurate, uninterrupted and timely access to product information. (more…)
Piquing Interest: Conceptual Demo
Sunday, August 2nd, 2009Concept Demo – Flash Design
Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.
With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!” (more…)
Workflow Requirements – Training DVD
Saturday, August 1st, 2009The Picture People, a Hallmark company, has more than 325 company-owned portrait studios operating in 35 states with over 5,000 employees.
The Picture People partnered with ElectrifyMedia to produce a product launch DVD designed to motivate, communicate key benefits and introduce new digital imaging workflows to support the launch of the company’s new ‘SmileStore’ e-Commerce website. The new e-Commerce website was the biggest company initiative in recent years. (more…)