Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)
Archive for the ‘Lead Gen’ Category
How to Pitch Software
Thursday, August 6th, 2009Piquing Interest: Conceptual Demo
Sunday, August 2nd, 2009Concept Demo – Flash Design
Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.
With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!” (more…)
Effective Profile Videos
Saturday, August 1st, 2009Profile Videos That Sell
Top-performing agents at online real estate powerhouse Ziprealty asked the ElectrifyMedia team to coach, script and produce profile videos that get results – new leads. (more…)
Powerful Sales Tool: Testimonial Portfolio
Saturday, August 1st, 2009Client – Axolotl Corporation
Challenge: 1 day to film 10 customers during busy event
Solution: Customer testimonials are centered around the true words of your satisfied customers. When they are willing to talk about their first-hand experiences with your product or service, and share the value they have gained, their words carry a lot more weight, and provide more authenticity.
But that doesn’t mean it’s OK to leave things up to chance. Delivering your message is important – and equally important, customers’ time is valuable – they appreciate efficiency and focused execution during production. Experience and preparation are required elements to ensure results. (more…)
Best Practices Video Case Study
Monday, July 27th, 2009Tech Meets Fitness
LifeFitness and Crossbow Technology partnered with ElectrifyMedia Productions for a video case study focusing on the features, benefits and advantages of LifeFitness’ new wireless sensor-enabled equipment to fitness club owners around the world.
See more about video case studies and how effective they can be for your customer engagement campaigns…more