Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.

Solution

ElectrifyMedia’s creative team loves a challenge, but something we’re especially expert at is “turning complex concepts into something simple and ’sticky’”. In this case we used a style of animation to leverage friendly as a means of explaining highly technical and complex concepts. The sleek, sexy designs help to pull in the viewer and the fun music soundtrack really wraps the entire experience together as one.

“This video exceeded our expectations in every way. The ElectrifyMedia team worked with our marketing and product team to really understand our product offering. They grasped the feeling we were looking for to illustrate the business value simply.  The concept is creative and fun while delivering key messages in a unique and memorable way.”

- Tara Sporrer
Vice President of Marketing/Sales Operations
Moxie Software

“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? Zag, a TrueCar company,provides the technology platform and network of hand-selected dealers to Consumer Reports’ subscribers – someone just needed to know how to present the information in an attention-grabbing, engaging way.

Solution:

Zag and Consumer Reports called on the creative experts at ElectrifyMedia to dream up a non-threatening, fun and engaging way to convince viewers through an animated “How it Works” video. The cartoon animation and straight-up script speak to the heart of the car-buying consumer – and present the information in a unique, entertaining style.

“The team at ElectrifyMedia did an amazing job turning our how-it-works video idea into something much more than just a tutorial.  They tackled our project with enthusiasm and brought a unique approach to the problem at hand- how to make a fun, engaging and convincing video about a car-buying program that’s very different from all the others. We and our partners, including Consumer Reports, are extremely happy with the results!”

- Adri Lewis, Zag.com

Solution: ElectrifyMedia worked closely with AdSafeMedia to produce an easily adaptable, flexible Flash demo product overview. Once the storyline and cool animations were in place, retargeting the video for trade show displays, the web and social media video sharing sites was quick and painless. Result? Maximum exposure quickly and cost-effectively.

Solution: ElectrifyMedia produced a slick, upbeat Flash animation utilizing elements from the new product logo image. The trade show floor noise was overcome via engaging text animation, synchronized music bed and tightly-scripted visual cues.

Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.

Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.

ElectrifyMedia Solution
Zag engaged the experts at ElectrifyMedia to tailor the message – along with the best and most effective way to do it. Expertly-crafted messaging and laser-focused direction were keys to Zag’s engaging and highly-effective customer testimonial videos.

ElectrifyMedia has done a great job with our video production needs, approaching our projects with enthusiasm, insight and professionalism.  The Electrify team has tackled four very different projects and taken the time to really understand our company, the messaging and the intended audience for each one.  We chose Electrify in the first place because, out of 6 different companies interviewed, Electrify was the ONLY firm who truly took an active interest in our company.  The team’s expertise, curiosity, and ultimate understanding and support of Zag’s business model is a big part of why our projects have turned out very successfully.   Electrify seems like an integral part of our team!”

- Adri Lewis, zag.com

ElectrifyMedia’s expert Flash animation and audio production team delivered.

Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.

Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way.

Axolotl’s sales team was searching for a better way to present their EMR (electronic medical records) solutions to hospitals, physicians and health care communities. “Powerpoint-style presentations” were confusing and put prospects “to sleep”. An earlier “video production” from another vendor was expensive, yet “superficial” – and in the end, required the Axolotl team to do much of the heavy lifting. ElectrifyMedia was brought on board to “unlock” the powerful story and messages to “de-mystify” the complexity and solution.

ElectrifyMedia crafted an engaging “how it works” Flash Demo of Axolotl’s Elysium connectivity solution in action, focusing on the messages and key benefits hospitals, physicians and other stakeholders could easily relate to.

Crossbow Technology is a leader in the wireless sensor industry, but “…people new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about”, said Sam Godwin, VP Marketing/Sales. Prominent investors and partners including Intel and Cisco suggested the need for a ‘Crossbow story’ – one that communicated key messages about leadership, vision and expertise.

Though Crossbow had a team of in-house Flash programming resources, ElectrifyMedia was selected for the job. “It became immediately clear that working with ElectrifyMedia was like having a team of marketing consultants for free. They cut through the complexity and got right down to the key messages and story.”

The team worked closely with Crossbow – from conceptual storyboards to final scripts and web-hosted preview cuts of work-in-progress for fast turnaround approval. “We were confident we would get what we needed, every step of the way.”

Once the fundamental messages and story were formulated, ElectrifyMedia’s creative team crafted the piece, employing integrated video, Flash animation and After Effects for high quality motion graphics effects. “The eye-popping visuals and voiceover instantly captivate and engage the audience. We’ve shown the video every opportunity we get. People now know what Crossbow is all about!”

Sam Godwin
VP of Sales
Crossbow Technology

Challenge: bigger, legacy competitors overshadowed awareness of Talisma’s offering. They were considered “too small”. Perception was a challenge for Sales.

Solution: Well-crafted messaging with voiceover and custom-developed Flash animation and video deliver Talisma’s compelling story and value proposition.

Industry leader Talisma Technology was struggling with a problem of “customer perception”. Talisma’s exponential growth surpassed even its biggest competitors – but new prospects didn’t even know “Why Talisma?” – they were thought of as “too small” to even consider.

Lead generation for sales was always an uphill battle. ElectrifyMedia’s high tech marketing and sales experience, portfolio and impressive list of clients big and small proved to be the magic ingredients that Talisma was searching for.

“After an extensive evaluation of creative/video production companies, ElectrifyMedia emerged as the clear and only choice to partner with to produce our Corporate Video. They brought our vision to life and demonstrated our Corporate Value in a compelling piece. The service of the ElectrifyMedia team is stellar – and I would highly recommend them to any company!”

Tara Sporrer
Director Sales and Customer Operations
Talisma Corporation, an nGenera Company

Happy Customers Do Your Selling

Client: Document Systems, Inc./LoanMagic

LoanMagic was looking for a marketing video that would effectively and credibly sell  the value of its all-inclusive loan presentation software.

The  video testimonials provide a powerful and credible foundation to the overall multimedia presentation that is heavy on value and benefits, and light on boring, ineffective software application screenshots. Of course, we sneak in views of the product-in-action throughout…just enough to tantalize interested prospects.

“We are extremely satisfied with the results…The ElectrifyMedia team is expert at perfecting the “story” first. Thanks to their wide-ranging video, Flash and animation capabilities, we were able to deliver our message in the most compelling, cost-effective and engaging way. Their level of customer service and support is first-class…our highest recommendation!”

- D. Iannitti, President, Document Systems, Inc.