Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.
“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? (more…)
Challenge: Trade Show participation is still a must-do for for some companies. But with shrinking budgets, how can companies assure the most bang for the buck? AdSafeMedia’s booth at Ad Tech, London needed some sizzle to create some buzz.
Challenge: Bowne’s launch of the the new FundSuite ARC platform needed to “pop” with excitement. The goal was to create some buzz at a trade show exhibition. The problem was that “By themselves…the products were pretty boring overall“. (more…)
Customer Challenge: How do you “sell” car salesmen?
Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.
Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.
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Zuberance needed a hip, cool, professional-looking Flash demo video to attract and engage new prospects.
ElectrifyMedia’s expert Flash animation and audio production team delivered.
Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.
Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way. (more…)
Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)
Challenge: bigger, legacy competitors overshadowed awareness of Talisma’s offering. They were considered “too small”. Perception was a challenge for Sales.
Solution: Well-crafted messaging with voiceover and custom-developed Flash animation and video deliver Talisma’s compelling story and value proposition. (more…)
Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)