Archive for the ‘Lead Gen’ Category

Flash Demo for Social Media

Wednesday, June 16th, 2010

Zuberance needed a hip, cool, professional-looking Flash demo video to attract and engage new prospects.

ElectrifyMedia’s expert Flash animation and audio production team delivered.

YOUR YouTube Channel! We Make Your Videos!

Wednesday, March 31st, 2010

Customer Challenge

Gurnick Academy of Medical Arts (GAMA) is a leading provider of vocational instruction for health care technology careers. GAMA wanted to produce high-quality videos, with a professional “Discovery Channel” broadcast-quality look and feel. But how could they do it cost-effectively AND fast enough so that 5 different campaigns could be launched simultaneously?

Solution

ElectrifyMedia knew that tapping into the social media networks would be a cost-effective marketing distribution channel for a word-of-mouth campaign – especially amongst the young target market demographic. Health Care is hot…and social media and video sharing sites like YouTube are hot, too. (more…)

Flash Demo to Cut Through Complexity

Monday, March 1st, 2010

“How It Works” Flash Demo

Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.

Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way. (more…)

Identity Crisis – “Why Crossbow?”

Friday, November 27th, 2009

Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)

How to “Look Like a $Million”

Wednesday, August 26th, 2009

Corporate Value Sample

Challenge: bigger, legacy competitors overshadowed awareness of Talisma’s offering. They were considered “too small”. Perception was a challenge for Sales.

Solution: Well-crafted messaging with voiceover and custom-developed Flash animation and video deliver Talisma’s compelling story and value proposition. (more…)

Powerful Suite of Customer Testimonials

Sunday, August 9th, 2009

Happy Customers Do Your Selling

Client: Document Systems, Inc./LoanMagic

LoanMagic was looking for a marketing video that would effectively and credibly sell  the value of its all-inclusive loan presentation software. (more…)

How to Pitch Software

Thursday, August 6th, 2009

Client: Document Systems, Inc./LoanMagic

LoanMagic was looking for a marketing video that would effectively and credibly sell  the value of its all-inclusive loan presentation software. (more…)

Piquing Interest: Conceptual Demo

Sunday, August 2nd, 2009

Concept Demo – Flash Design

Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.

With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!” (more…)

Effective Profile Videos

Saturday, August 1st, 2009

Profile Videos That Sell

Top-performing agents at online real estate powerhouse Ziprealty asked the ElectrifyMedia team to coach, script and produce profile videos that get results – new leads. (more…)

Powerful Sales Tool: Testimonial Portfolio

Saturday, August 1st, 2009

Client – Axolotl Corporation

Challenge:  1 day to film 10 customers during busy event

Solution:  Customer testimonials are centered around the true words of your satisfied customers. When they are willing to talk about their first-hand experiences with your product or service, and share the value they have gained, their words carry a lot more weight, and provide more authenticity.

But that doesn’t mean it’s OK to leave things up to chance. Delivering your message is important – and equally important, customers’ time is valuable – they appreciate efficiency and focused execution during production. Experience and preparation are required elements to ensure results. (more…)