The Picture People partnered with ElectrifyMedia to produce a product launch DVD designed to motivate, communicate key benefits and introduce new digital imaging workflows to support the launch of the company’s new ‘SmileStore’ e-Commerce website. The new e-Commerce website was the biggest company initiative in recent years.

One challenge for the home office was to hype and motivate field associates. Initial store trials and deeper investigation unveiled field sensitivity to the new web store sales channel. ElectrifyMedia identified the need to craft the 3 chapter story, tying key messages and benefits to the point-of-view of “What’s in it for me?” for the associate managers.
Working closely with the Picture People, ElectrifyMedia designed a full-circle, three chapter story: Message from the CEO; Workflow training; and
“A Day in the Life” of a customer point-of-view vision piece.

Other challenges included dealing with the complexity of the new digital process. New software and product labeling were still in flux, but production needed to start in order to make the important launch date. Timing was critical to maximize the upcoming Holiday sales quarter.
ElectrifyMedia’s project management expertise and breadth of advanced video and animation capabilities opened a range of new possibilities and provided the flexibility to meet all of these challenges – on time, on budget and on message.

“We’ve worked with several video production companies in the past, but we selected ElectrifyMedia because of their unique blend of marketing know-how and advanced video and animation capabilities. This empowered us to communicate our vision, new processes and key messages quickly, cost-effectively and with greater impact and clarity. The training DVD was a complete hit – it tied it all together!”

Rita Montoney
Director Org. Dev./Training
Picture People

One challenge for the home office was to hype and motivate field associates. Initial store trials and deeper investigation unveiled field sensitivity to the new web store sales channel. ElectrifyMedia identified the need to craft the 3 chapter story, tying key messages and benefits to the point-of-view of “What’s in it for me?” for the associate managers.
Working closely with the Picture People, ElectrifyMedia designed a full-circle, three chapter story: Message from the CEO; Workflow training; and
“A Day in the Life” of a customer point-of-view vision piece.

Other challenges included dealing with the complexity of the new digital process. New software and product labeling were still in flux, but production needed to start in order to make the important launch date. Timing was critical to maximize the upcoming Holiday sales quarter.
ElectrifyMedia’s project management expertise and breadth of advanced video and animation capabilities opened a range of new possibilities and provided the flexibility to meet all of these challenges – on time, on budget and on message.

“We’ve worked with several video production companies in the past, but we selected ElectrifyMedia because of their unique blend of marketing know-how and advanced video and animation capabilities. This empowered us to communicate our vision, new processes and key messages quickly, cost-effectively and with greater impact and clarity. The training DVD was a complete hit – it tied it all together!”

Rita Montoney
Director Org. Dev./Training
Picture People

The Picture People partnered with ElectrifyMedia to produce a product launch DVD designed to motivate, communicate key benefits and introduce new digital imaging workflows to support the launch of the company’s new ‘SmileStore’ e-Commerce website. The new e-Commerce website was the biggest company initiative in recent years.

One challenge for the home office was to hype and motivate field associates. Initial store trials and deeper investigation unveiled field sensitivity to the new web store sales channel. ElectrifyMedia identified the need to craft the 3 chapter story, tying key messages and benefits to the point-of-view of “What’s in it for me?” for the associate managers.
Working closely with the Picture People, ElectrifyMedia designed a full-circle, three chapter story: Message from the CEO; Workflow training; and
“A Day in the Life” of a customer point-of-view vision piece.

Other challenges included dealing with the complexity of the new digital process. New software and product labeling were still in flux, but production needed to start in order to make the important launch date. Timing was critical to maximize the upcoming Holiday sales quarter.
ElectrifyMedia’s project management expertise and breadth of advanced video and animation capabilities opened a range of new possibilities and provided the flexibility to meet all of these challenges – on time, on budget and on message.

“We’ve worked with several video production companies in the past, but we selected ElectrifyMedia because of their unique blend of marketing know-how and advanced video and animation capabilities. This empowered us to communicate our vision, new processes and key messages quickly, cost-effectively and with greater impact and clarity. The training DVD was a complete hit – it tied it all together!”

Rita Montoney
Director Org. Dev./Training
Picture People

“A  tradeshow/recruiting viral video that ElectrifyMedia produced for ZipRealty drove impressive results. Compared to past recruiting campaigns we saw a huge increase in follow-up information requests and an equally impressive spike in website traffic.
We had unique requirements, high expectations and a limited budget. From concept to creative realization, to helping us to connect online with prospects – ElectrifyMedia delivers expert results!”

- K. Flores, Vice President, Staffing
, ZipRealty

LifeFitness and Crossbow Technology partnered with ElectrifyMedia Productions for a video case study focusing on the features, benefits and advantages of LifeFitness’ new wireless sensor-enabled equipment to fitness club owners around the world.

See more about video case studies and how effective they can be for your customer engagement campaigns…more

“What an outstanding execution. Well done!”
Raj Rao
GM Connectivity Systems
LifeFitness

“Our mission was to differentiate ourselves from the competition. The ElectrifyMedia team helped us raise the bar and the results proved that video is much more authentic and powerful than only a written piece of collateral. Our best product launch ever!”
Joerg Bertholdt
Vice President of Marketing
Crossbow Technology

ElectrifyMedia also developed the whitepaper/case study PDF download to accompany the digital multimedia component of the product launch. Downloads/conversions were analyzed and measured, showing a significant lift in conversions  over previous product launch activities without a video marketing component.

Whitepaper Case Study LifeFitness