Archive for the ‘Awareness’ Category
Protected: Language Automation Demo Updates
Monday, August 10th, 2009Powerful Suite of Customer Testimonials
Sunday, August 9th, 2009Happy Customers Do Your Selling
Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)
How to Pitch Software
Thursday, August 6th, 2009Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)
Piquing Interest: Conceptual Demo
Sunday, August 2nd, 2009Concept Demo – Flash Design
Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.
With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!” (more…)
Better Way to Kickoff a Presentation
Saturday, August 1st, 2009Portola needed an experienced marketing/creative team that would craft the story and vision, and deliver a powerful package to capture mindshare in an emerging, crowded market. (more…)
New Market Launch Strategy
Saturday, August 1st, 2009Challenge: Generate awareness and credibility for completely new industry
Solution: Product’s new website built around docu-mercial marketing video
ElectrifyMedia was brought on board to “unlock” the story buried within pre-launch sales and marketing PowerPoint presentations, datasheets and early case studies. The ElectrifyMedia team interviewed and filmed early product testers, developed the core messaging and storyline and crafted the multimedia docu-mercial to successfully launch Crossbow’s first precision agriculture product line.
Powerful Sales Tool: Testimonial Portfolio
Saturday, August 1st, 2009Client – Axolotl Corporation
Challenge: 1 day to film 10 customers during busy event
Solution: Customer testimonials are centered around the true words of your satisfied customers. When they are willing to talk about their first-hand experiences with your product or service, and share the value they have gained, their words carry a lot more weight, and provide more authenticity.
But that doesn’t mean it’s OK to leave things up to chance. Delivering your message is important – and equally important, customers’ time is valuable – they appreciate efficiency and focused execution during production. Experience and preparation are required elements to ensure results. (more…)
Back to the Drawing Board – Value Selling
Monday, July 27th, 2009Client: WhiteboardSelling, LLC
Agency: Out of the Blue Design, Inc.
Video: ElectrifyMedia
WhiteboardSelling.com was readying a completely new website and PR launch to highlight sales momentum and key customer wins. WhiteboardSelling’s Chief Marketing Officer knew a portfolio of powerful “how it works” videos demonstrating their unique sales approach was a required ingredient for success. (more…)