Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.

Solution

ElectrifyMedia’s creative team loves a challenge, but something we’re especially expert at is “turning complex concepts into something simple and ’sticky’”. In this case we used a style of animation to leverage friendly as a means of explaining highly technical and complex concepts. The sleek, sexy designs help to pull in the viewer and the fun music soundtrack really wraps the entire experience together as one.

“This video exceeded our expectations in every way. The ElectrifyMedia team worked with our marketing and product team to really understand our product offering. They grasped the feeling we were looking for to illustrate the business value simply.  The concept is creative and fun while delivering key messages in a unique and memorable way.”

- Tara Sporrer
Vice President of Marketing/Sales Operations
Moxie Software

“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? Zag, a TrueCar company,provides the technology platform and network of hand-selected dealers to Consumer Reports’ subscribers – someone just needed to know how to present the information in an attention-grabbing, engaging way.

Solution:

Zag and Consumer Reports called on the creative experts at ElectrifyMedia to dream up a non-threatening, fun and engaging way to convince viewers through an animated “How it Works” video. The cartoon animation and straight-up script speak to the heart of the car-buying consumer – and present the information in a unique, entertaining style.

“The team at ElectrifyMedia did an amazing job turning our how-it-works video idea into something much more than just a tutorial.  They tackled our project with enthusiasm and brought a unique approach to the problem at hand- how to make a fun, engaging and convincing video about a car-buying program that’s very different from all the others. We and our partners, including Consumer Reports, are extremely happy with the results!”

- Adri Lewis, Zag.com

Moxie Software’s Chief Marketing Officer (CMO) and Product Team knew they needed an engaging, entertaining, yet informational product tour to raise awareness. Typical “screencast” or Camtasia-type demos were too dull and ordinary – how could the story be told in an engaging way?

Solution:

Moxie’s CMO and Product Marketing Director called on ElectrifyMedia’s expertise to weave the comprehensive product feature set and customer benefits into an engaging visual product tour. ElectrifyMedia’s expert team consulted with Moxie on best practices for making the visuals “pop”. After Effects and line art illustration and animation keep the viewer engaged and informed at the same time.

Solution: ElectrifyMedia worked closely with AdSafeMedia to produce an easily adaptable, flexible Flash demo product overview. Once the storyline and cool animations were in place, retargeting the video for trade show displays, the web and social media video sharing sites was quick and painless. Result? Maximum exposure quickly and cost-effectively.

Solution: ElectrifyMedia produced a slick, upbeat Flash animation utilizing elements from the new product logo image. The trade show floor noise was overcome via engaging text animation, synchronized music bed and tightly-scripted visual cues.

Solution: ElectrifyMedia produced MoxieSoftware’s Flash demo video in record time, landing them a seat as a Final Four finalist. ElectrifyMedia’s nimble team is known for its flexibility and speed. The magic touch ElectrifyMedia delivers is “award winning” quality, a story that connects and attention-grabbing animations that get results.

Not everyone needs an award-winning video, but if you need high-impact results for your online marketing campaigns and you need it to be fast and easy, contact us and we’ll get you started now.

About Enterprise 2.0 Launch Pad

Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.

Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.

ElectrifyMedia Solution
Zag engaged the experts at ElectrifyMedia to tailor the message – along with the best and most effective way to do it. Expertly-crafted messaging and laser-focused direction were keys to Zag’s engaging and highly-effective customer testimonial videos.

ElectrifyMedia has done a great job with our video production needs, approaching our projects with enthusiasm, insight and professionalism.  The Electrify team has tackled four very different projects and taken the time to really understand our company, the messaging and the intended audience for each one.  We chose Electrify in the first place because, out of 6 different companies interviewed, Electrify was the ONLY firm who truly took an active interest in our company.  The team’s expertise, curiosity, and ultimate understanding and support of Zag’s business model is a big part of why our projects have turned out very successfully.   Electrify seems like an integral part of our team!”

- Adri Lewis, zag.com

“The ElectrifyMedia team have provided excellent creative services to us time and time again in the past. This launch was especially challenging, due to the scale, timeframe and limited budget. The ElectrifyMedia team engaged completely – acting as part of our marketing team – with exciting ideas and a bold, creative vision. They completely immersed themselves into the creative process and delivered beyond anyone’s expectations. We are blown away! The video speaks for itself!”

- Tara Sporrer, VP Marketing and Sales Operations,
Moxie Software

Solution
With all that build up, nGenera knew it needed to package the message in a visionary, engaging social media-friendly format. nGenera came to ElectrifyMedia to create  a “Corporate Commercial” Flash demo video to power nGenera’s new website design and video sharing channels on YouTube. The results have been impressive:

“Our new video landing page (from ElectrifyMedia) drove incredible performance gains. We tracked and measured conversions before and after the Flash demo video on our website. We immediately saw improvement with increased lead conversions of 10% and a steady increase in weekly lead trend!”

- Tara Sporrer
VP Marketing/Customer Operations
nGeneraCIM

Click for larger view

Key performance metric indicators (KPMI):

• 33% increase in Homepage traffic
• 10% increase in lead conversions
• 57% increase in quality of leads

Summary
With all the hype around “social media”, it was imperative to craft a well-balanced, exciting, but credible message. ElectrifyMedia’s experienced creative marketing team was brought in to help craft the message and enaging Flash animations for a compelling viewer experience…and results!

Crossbow Technology is a leader in the wireless sensor industry, but “…people new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about”, said Sam Godwin, VP Marketing/Sales. Prominent investors and partners including Intel and Cisco suggested the need for a ‘Crossbow story’ – one that communicated key messages about leadership, vision and expertise.

Though Crossbow had a team of in-house Flash programming resources, ElectrifyMedia was selected for the job. “It became immediately clear that working with ElectrifyMedia was like having a team of marketing consultants for free. They cut through the complexity and got right down to the key messages and story.”

The team worked closely with Crossbow – from conceptual storyboards to final scripts and web-hosted preview cuts of work-in-progress for fast turnaround approval. “We were confident we would get what we needed, every step of the way.”

Once the fundamental messages and story were formulated, ElectrifyMedia’s creative team crafted the piece, employing integrated video, Flash animation and After Effects for high quality motion graphics effects. “The eye-popping visuals and voiceover instantly captivate and engage the audience. We’ve shown the video every opportunity we get. People now know what Crossbow is all about!”

Sam Godwin
VP of Sales
Crossbow Technology