Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.
“Buying a car is enough to make anyone nervous. Most people would rather go to the dentist, than go through the process of buying a car”…So how does one present a car-buying program that gets people’s attention? (more…)
Moxie Software’s Chief Marketing Officer (CMO) and Product Team knew they needed an engaging, entertaining, yet informational product tour to raise awareness. Typical “screencast” or Camtasia-type demos were too dull and ordinary – how could the story be told in an engaging way? (more…)
Challenge: Trade Show participation is still a must-do for for some companies. But with shrinking budgets, how can companies assure the most bang for the buck? AdSafeMedia’s booth at Ad Tech, London needed some sizzle to create some buzz.
Challenge: Bowne’s launch of the the new FundSuite ARC platform needed to “pop” with excitement. The goal was to create some buzz at a trade show exhibition. The problem was that “By themselves…the products were pretty boring overall“. (more…)
Challenge: Only 2 weeks remained to produce and submit a Flash demo video to qualify for the Enterprise 2.0 Launch Pad – “Final Four”. The prize? Live stage time for MoxieSoftware to demo its ground-breaking product at Enterprise 2.0 Conference 2010, Santa Clara, CA. (more…)
Customer Challenge: How do you “sell” car salesmen?
Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.
Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.
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A new Corporate Identity – website, logo, positioning, branding – is a very big deal. The ElectrifyMedia team and partners Versatyle Design helped Moxie Software with a brand new look-and-feel, bold logo design and centerpiece Corporate Identity video for a website rebranding and launch. Whether you’re faced with a big corporate rebranding, or a startup that needs to make a statement of what you’re all about, the ElectrifyMedia team can help you communicate your message to the world. (more…)
Customer Challenge
nGenera’s integrated social media product launch plans included analyst pitches, a corporate website redesign and an industry analyst-hosted webinar sponsorship. How could social networks be leveraged to continue the buzz? What was next? (more…)
Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)