Customer Challenge
nGenera’s integrated social media product launch plans included analyst pitches, a corporate website redesign and an industry analyst-hosted webinar sponsorship. How could social networks be leveraged to continue the buzz? What was next? (more…)
Archive for the ‘Awareness’ Category
See Results! Increase Conversion with Landing Page Video
Friday, March 12th, 2010Identity Crisis – “Why Crossbow?”
Friday, November 27th, 2009Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)
Capcom Sizzle Reel
Saturday, November 14th, 2009Corporate video production takes on a whole new level of excitement when the client is a leading force in the interactive entertainment industry like Capcom. Established in 1979, its business encompasses consumer video games for Nintendo, Sony, and Microsoft game machines. (more…)
How to “Look Like a $Million”
Wednesday, August 26th, 2009Corporate Value Sample
Challenge: bigger, legacy competitors overshadowed awareness of Talisma’s offering. They were considered “too small”. Perception was a challenge for Sales.
Solution: Well-crafted messaging with voiceover and custom-developed Flash animation and video deliver Talisma’s compelling story and value proposition. (more…)
Flash Demo/Self-serve Product Training
Tuesday, August 25th, 2009CNET Channel’s DataSource converts non-standardized product information from multiple sources into consistent content for electronic product catalogs. By taking product information from multiple manufacturers, processing it into a standard product data model, and storing the standardized data in a structured data repository, DataSource gives manufacturers the ability to provide their customers with accurate, uninterrupted and timely access to product information. (more…)
Powerful Suite of Customer Testimonials
Sunday, August 9th, 2009Happy Customers Do Your Selling
Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)
How to Pitch Software
Thursday, August 6th, 2009Client: Document Systems, Inc./LoanMagic
LoanMagic was looking for a marketing video that would effectively and credibly sell the value of its all-inclusive loan presentation software. (more…)
Piquing Interest: Conceptual Demo
Sunday, August 2nd, 2009Concept Demo – Flash Design
Axolotl’s sales team needed to make a statement at the upcoming HIMSS Event. What they needed was an attention-grabbing vehicle to expand on Axolotl’s Health Information Exchange leadership and vision. Several “focus groups” were lined up with existing and potential customers at private breakout rooms at the event.
With the stage set, ElectrifyMedia crafted an engaging “concept” Flash demo that “went far beyond what any PowerPoint presentation could do!” The voiceover and “professional-looking animations” clearly communicated the key benefits and messages Axolotl wanted to convey. “We wanted to elicit communication and get folks thinking about all the possibilities – everyone was talking about what Axolotl’s doing!” (more…)
Better Way to Kickoff a Presentation
Saturday, August 1st, 2009Portola needed an experienced marketing/creative team that would craft the story and vision, and deliver a powerful package to capture mindshare in an emerging, crowded market. (more…)
New Market Launch Strategy
Saturday, August 1st, 2009Challenge: Generate awareness and credibility for completely new industry
Solution: Product’s new website built around docu-mercial marketing video
ElectrifyMedia was brought on board to “unlock” the story buried within pre-launch sales and marketing PowerPoint presentations, datasheets and early case studies. The ElectrifyMedia team interviewed and filmed early product testers, developed the core messaging and storyline and crafted the multimedia docu-mercial to successfully launch Crossbow’s first precision agriculture product line.