Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.

Solution

ElectrifyMedia’s creative team loves a challenge, but something we’re especially expert at is “turning complex concepts into something simple and ’sticky’”. In this case we used a style of animation to leverage friendly as a means of explaining highly technical and complex concepts. The sleek, sexy designs help to pull in the viewer and the fun music soundtrack really wraps the entire experience together as one.

“This video exceeded our expectations in every way. The ElectrifyMedia team worked with our marketing and product team to really understand our product offering. They grasped the feeling we were looking for to illustrate the business value simply.  The concept is creative and fun while delivering key messages in a unique and memorable way.”

- Tara Sporrer
Vice President of Marketing/Sales Operations
Moxie Software

Solution: ElectrifyMedia produced a slick, upbeat Flash animation utilizing elements from the new product logo image. The trade show floor noise was overcome via engaging text animation, synchronized music bed and tightly-scripted visual cues.

Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.

Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.

ElectrifyMedia Solution
Zag engaged the experts at ElectrifyMedia to tailor the message – along with the best and most effective way to do it. Expertly-crafted messaging and laser-focused direction were keys to Zag’s engaging and highly-effective customer testimonial videos.

ElectrifyMedia has done a great job with our video production needs, approaching our projects with enthusiasm, insight and professionalism.  The Electrify team has tackled four very different projects and taken the time to really understand our company, the messaging and the intended audience for each one.  We chose Electrify in the first place because, out of 6 different companies interviewed, Electrify was the ONLY firm who truly took an active interest in our company.  The team’s expertise, curiosity, and ultimate understanding and support of Zag’s business model is a big part of why our projects have turned out very successfully.   Electrify seems like an integral part of our team!”

- Adri Lewis, zag.com

“The ElectrifyMedia team have provided excellent creative services to us time and time again in the past. This launch was especially challenging, due to the scale, timeframe and limited budget. The ElectrifyMedia team engaged completely – acting as part of our marketing team – with exciting ideas and a bold, creative vision. They completely immersed themselves into the creative process and delivered beyond anyone’s expectations. We are blown away! The video speaks for itself!”

- Tara Sporrer, VP Marketing and Sales Operations,
Moxie Software

Solution
With all that build up, nGenera knew it needed to package the message in a visionary, engaging social media-friendly format. nGenera came to ElectrifyMedia to create  a “Corporate Commercial” Flash demo video to power nGenera’s new website design and video sharing channels on YouTube. The results have been impressive:

“Our new video landing page (from ElectrifyMedia) drove incredible performance gains. We tracked and measured conversions before and after the Flash demo video on our website. We immediately saw improvement with increased lead conversions of 10% and a steady increase in weekly lead trend!”

- Tara Sporrer
VP Marketing/Customer Operations
nGeneraCIM

Click for larger view

Key performance metric indicators (KPMI):

• 33% increase in Homepage traffic
• 10% increase in lead conversions
• 57% increase in quality of leads

Summary
With all the hype around “social media”, it was imperative to craft a well-balanced, exciting, but credible message. ElectrifyMedia’s experienced creative marketing team was brought in to help craft the message and enaging Flash animations for a compelling viewer experience…and results!

Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.

Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way.

Axolotl’s sales team was searching for a better way to present their EMR (electronic medical records) solutions to hospitals, physicians and health care communities. “Powerpoint-style presentations” were confusing and put prospects “to sleep”. An earlier “video production” from another vendor was expensive, yet “superficial” – and in the end, required the Axolotl team to do much of the heavy lifting. ElectrifyMedia was brought on board to “unlock” the powerful story and messages to “de-mystify” the complexity and solution.

ElectrifyMedia crafted an engaging “how it works” Flash Demo of Axolotl’s Elysium connectivity solution in action, focusing on the messages and key benefits hospitals, physicians and other stakeholders could easily relate to.

Crossbow Technology is a leader in the wireless sensor industry, but “…people new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about”, said Sam Godwin, VP Marketing/Sales. Prominent investors and partners including Intel and Cisco suggested the need for a ‘Crossbow story’ – one that communicated key messages about leadership, vision and expertise.

Though Crossbow had a team of in-house Flash programming resources, ElectrifyMedia was selected for the job. “It became immediately clear that working with ElectrifyMedia was like having a team of marketing consultants for free. They cut through the complexity and got right down to the key messages and story.”

The team worked closely with Crossbow – from conceptual storyboards to final scripts and web-hosted preview cuts of work-in-progress for fast turnaround approval. “We were confident we would get what we needed, every step of the way.”

Once the fundamental messages and story were formulated, ElectrifyMedia’s creative team crafted the piece, employing integrated video, Flash animation and After Effects for high quality motion graphics effects. “The eye-popping visuals and voiceover instantly captivate and engage the audience. We’ve shown the video every opportunity we get. People now know what Crossbow is all about!”

Sam Godwin
VP of Sales
Crossbow Technology

Challenge: MontaVista’s new Chief Marketing Officer (CMO) knew he had some big challenges ahead. The Sales team were used to low-level feature selling that sometimes worked. The company needed to sell high with value-based positioning, a world-class message and a professional appearance.

Solution: ElectrifyMedia was consulted for message development, a fresh new corporate style guide for its sales and marketing presentations, and most importantly, a crisp and clean,  C-level PowerPoint design that wowed new prospects. All templates, icons and graphics were custom designed by ElectrifyMedia.

Challenge – Provide an opening movie scene to “wake up” and energize an auditorium awaiting Certicom CEO’s Keynote address.

Solution – ElectrifyMedia crafted an eye-opening 30-second audio-visual “stimulus package” to rev up the crowd… the crowd roared! The Certicom CEO was happy

As with most technology companies, Certicom’s products and features were abstract and difficult to showcase or communicate to new customers. Due to the complex feature/benefit concepts, Certicom needed more than a team of expert creative professionals to help engage new customers – they needed experienced technology marketers who could translate “complex and boring” into something fresh, relevant and effective.

“The ElectrifyMedia Team have delivered professional and creative results at a reasonable cost. I would definitely recommend them to anyone in the high tech sector who needs to translate complex technology to customers in a slick, engaging and credible fashion.”
John Callahan
Director of Marketing Communications
Certicom

Challenge: CEO must win over audience at Company’s developer-centric event

Solution: Have a great story to tell that resonates and connects visually

ElectrifyMedia was brought in to assist the CEO with his keynote address. The messages were brainstormed…the story developed…and a tech-friendly theme that connected and won over the hearts and minds (and high evaluation scores at the end of 3 days of presenters and demonstrations).

ElectrifyMeda delivered Montavista’s Killer-PowerPoint presentation:

• message development
• storyline
• storyboard
• custom and stock imagery
• animations