Every technology company is faced with similar marketing challenges – the most important being “getting the conversation started” with higher-level decision-makers. Today it’s difficult to differentiate and get your important messages “to stick”.
Challenge: Bowne’s launch of the the new FundSuite ARC platform needed to “pop” with excitement. The goal was to create some buzz at a trade show exhibition. The problem was that “By themselves…the products were pretty boring overall“. (more…)
Customer Challenge: How do you “sell” car salesmen?
Zag is growing fast. They’re revolutionizing the way cars are sold – by providing upfront pricing and excellent customer service.
Zag’s advanced technology platform allows buyers and dealers to configure and set upfront pricing for cars with all the options and accessories. Consumers/buyers love it! Dealers need to be educated – and sold on it.
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A new Corporate Identity – website, logo, positioning, branding – is a very big deal. The ElectrifyMedia team and partners Versatyle Design helped Moxie Software with a brand new look-and-feel, bold logo design and centerpiece Corporate Identity video for a website rebranding and launch. Whether you’re faced with a big corporate rebranding, or a startup that needs to make a statement of what you’re all about, the ElectrifyMedia team can help you communicate your message to the world. (more…)
Customer Challenge
nGenera’s integrated social media product launch plans included analyst pitches, a corporate website redesign and an industry analyst-hosted webinar sponsorship. How could social networks be leveraged to continue the buzz? What was next? (more…)
Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.
Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way. (more…)
Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)
Challenge: MontaVista’s new Chief Marketing Officer (CMO) knew he had some big challenges ahead. The Sales team were used to low-level feature selling that sometimes worked. The company needed to sell high with value-based positioning, a world-class message and a professional appearance. (more…)
Challenge – Provide an opening movie scene to “wake up” and energize an auditorium awaiting Certicom CEO’s Keynote address.
Solution – ElectrifyMedia crafted an eye-opening 30-second audio-visual “stimulus package” to rev up the crowd… the crowd roared! The Certicom CEO was happy 
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Challenge: CEO must win over audience at Company’s developer-centric event
Solution: Have a great story to tell that resonates and connects visually
ElectrifyMedia was brought in to assist the CEO with his keynote address. The messages were brainstormed…the story developed…and a tech-friendly theme that connected and won over the hearts and minds (and high evaluation scores at the end of 3 days of presenters and demonstrations). (more…)