Customer Challenge
nGenera’s integrated social media product launch plans included analyst pitches, a corporate website redesign and an industry analyst-hosted webinar sponsorship. How could social networks be leveraged to continue the buzz? What was next? (more…)
Archive for the ‘Branding’ Category
See Results! Increase Conversion with Landing Page Video
Friday, March 12th, 2010Flash Demo to Cut Through Complexity
Monday, March 1st, 2010“How It Works” Flash Demo
Challenge: Sales had a difficult time ‘painting the picture” of product benefits and usage scenarios – crowded PowerPoint slides and lengthy explanations put prospects to sleep.
Solution: Tightly scripted “how it works” voiceover and elegantly simplified visuals and animations deliver the value proposition and customer benefits in an engaging, memorable way. (more…)
Identity Crisis – “Why Crossbow?”
Friday, November 27th, 2009Many companies fall short when it comes to portraying a clear, concise “image” or story to potential customers. “People new to Crossbow didn’t ‘get it’. It wasn’t clear what Crossbow was about!” (more…)
New PowerPoint Design Rallies Sales
Friday, September 25th, 2009New CMO’s Biggest Challenge
Challenge: MontaVista’s new Chief Marketing Officer (CMO) knew he had some big challenges ahead. The Sales team were used to low-level feature selling that sometimes worked. The company needed to sell high with value-based positioning, a world-class message and a professional appearance. (more…)
“Sit Up Straight”: Presentation Opening
Thursday, August 6th, 2009Command Attention
Challenge – Provide an opening movie scene to “wake up” and energize an auditorium awaiting Certicom CEO’s Keynote address.
Solution – ElectrifyMedia crafted an eye-opening 30-second audio-visual “stimulus package” to rev up the crowd… the crowd roared! The Certicom CEO was happy 
(more…)
Tough Audience: A Winning Formula
Sunday, August 2nd, 2009Impressing Techies
Challenge: CEO must win over audience at Company’s developer-centric event
Solution: Have a great story to tell that resonates and connects visually
ElectrifyMedia was brought in to assist the CEO with his keynote address. The messages were brainstormed…the story developed…and a tech-friendly theme that connected and won over the hearts and minds (and high evaluation scores at the end of 3 days of presenters and demonstrations). (more…)
New Market Launch Strategy
Saturday, August 1st, 2009Challenge: Generate awareness and credibility for completely new industry
Solution: Product’s new website built around docu-mercial marketing video
ElectrifyMedia was brought on board to “unlock” the story buried within pre-launch sales and marketing PowerPoint presentations, datasheets and early case studies. The ElectrifyMedia team interviewed and filmed early product testers, developed the core messaging and storyline and crafted the multimedia docu-mercial to successfully launch Crossbow’s first precision agriculture product line.
Back to the Drawing Board – Value Selling
Monday, July 27th, 2009Client: WhiteboardSelling, LLC
Agency: Out of the Blue Design, Inc.
Video: ElectrifyMedia
WhiteboardSelling.com was readying a completely new website and PR launch to highlight sales momentum and key customer wins. WhiteboardSelling’s Chief Marketing Officer knew a portfolio of powerful “how it works” videos demonstrating their unique sales approach was a required ingredient for success. (more…)