MarketingSherpa is usually a great source for interesting, outrageous, and sometimes even the obvious – but effective. This week’s free “How-To” article (limited time) examines 5 strategies and case studies showing how great content can be redistributed via digital media for extended reach. (more…)
Sometimes it’s nice to come across an article or post that reads as if it were written by yourself…We’ve been suggesting the use of customer video testimonials by our customers whenever possible. They lend instant credibility and can be integrated into product demos, corporate identity videos and more.
Check out the article, “Un-Advertising: the Power of Testimonial Video in the Post-Advertising Era” on MarketingProfs by Ted Page: (more…)
Gurnick Academy of Medical Arts (GAMA) is a leading provider of vocational instruction for health care technology careers. GAMA wanted to produce high-quality videos, with a professional “Discovery Channel” broadcast-quality look and feel. But how could they do it cost-effectively AND fast enough so that 5 different campaigns could be launched simultaneously?
ElectrifyMedia knew that tapping into the social media networks would be a cost-effective marketing distribution channel for a word-of-mouth campaign – especially amongst the young target market demographic. Health Care is hot…and social media and video sharing sites like YouTube are hot, too. (more…)
A good article, “How to optimize your site for Google in 2010″ on SEO and the importance of organic links was posted by Jason Prescott (imediaconnection.com).
Based on positive audience response at a recent “B2B Summit”, MarketingSherpa developed a detailed case study about an intriguing “video eBook” campaign that attracted 8X more readers. See how a networking communications company turned a technical white paper into a multimedia eBook that featured short video interviews with company experts alongside links to a host of related downloads. The eBook attracted eight times as many readers as the original white paper – including hard-to-reach C-level executives. (more…)
MarketingSherpa (www.marketingsherpa.com) published an interesting compilation of “stories from the trenches” – 70 stories and lessons learned from MarketingSherpa readers, all in their own words. Touching on everything from traditional tactics – direct mail, telemarketing, to the rapidly growing role of social media – a few common themes emerged during the compilation process:
Check out this webcast hosted by BtoBOnline and sponsored by our partner, BrightCove.
You’ve heard the buzz about online video – but do you know how it can be leveraged to increase the impact of your marketing initiatives? Online Video can be used at every stage of the customer lifecycle to acquire, engage and convert site visitors. (more…)
MarketingSherpa posts an interesting how-to article about how Swiss Water Decaffeinated Coffee Co. solved a marketing communications problem – their “website tried to be all things to all people” and wasn’t connecting with prospects. Sound familiar?
SUMMARY: Finding the right message for your website can be difficult when you’re trying to appeal to multiple audiences, such as consumers, businesses and investors. This is when a good test can help. (more…)
A recent MarketingSherpa survey revealed that virtually all industries are forecasting increased social media marketing budgets in 2010.
SUMMARY: Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is good news for social media marketers. (more…)