Electrify Media Productions

Bruce Clay is highly regarded as THE expert on search engine marketing and optimization (SEM/SEO).

Click  the thumbnail above to watch the YouTube video interview of Bruce Clay sponsored by ReelSEO or read the full article on www.bruceclay.com here

Last year at Search Engine Strategies, San Jose, Bruce made some great points about “engagement objects” (video, audio, etc) and a very bold prediction that in 2010 “video will be a must on your website”.

Some takeaways:

• Video and other “engagement objects” are crucial when it comes to organic (SEO) and universal search
• If your website contains engagement objects, it has the opportunity to rank better

“…In the case of video, we believe that as one of the more important engagement objects, google has actually started to build it into the algorithm.  To us, that means if your website has engagement objects on it,  video or mp3…  it is going to be received by the algorithm better and your site will actually have an opportunity to rank better.

Now today, we haven’t seen it much as an incidence of ranking, mostly because not everyone is doing it. …I dont think weve yet seen even the tip of the iceberg.

I think, that a year from now, we are going to be sitting here saying – ‘if you don’t have video, if you don’t have engagement objects on your website, you are just not going to rank.  It will make you last amoung equals if you don’t have it.”