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Watch Video: Digital launch reaches millions vs. thousands
Increased Reach, Lower Costs with digital marketing and advertising
AdvertisingAge (AdAge.com) features a video clip highlight of the Interactive Advertising/MIXX conference keynote address from Adobe’s Chief Marketing Officer, Ann Lewnes. Watch the 3 minute video below to hear about Adobe’s dramatic results: reaching millions vs. thousands and increased customer engagement through digital marketing:
- live event video streaming
- customer testimonial videos
- “Getting Started” product demonstrations
Why Adobe Abandoned Physical Launch Events
Graphics software giant Adobe, which has shifted 74% of its entire advertising budget to digital venues, is making similar changes with its product launches. CMO Ann Lewnes cites two reasons for abandoning traditional product launch strategies: high cost and limited reach.
Watch the video clip here
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