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MarketingSherpa’s Viral Marketing Hall of Fame 2009: Top 7 Campaigns

The gurus at MarketingSherpa introduce 7 new inductees to MarketingSherpa’s fifth annual Viral Marketing Hall of Fame.

See how seven marketers planned and executed campaigns that built their own buzz and pushed KPIs (key performance indicators – gurus love acronyms, it seems!) higher and higher. Includes screenshots, campaign summaries, and Sherpa analysis on seven campaigns from companies such as Disney, Microsoft and Atlassian.

Some key findings:

• Viral video lives on
• 4 of 7 winners used video in some way. In some instances, a video was the central focus of the campaign. In others, it played a secondary role. All the videos offered quality content, and their topics ranged from fun, to informative, to a blend of the two.

See the entire article here, free for 10 days from MarketingSherpa.