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Power of Video Testimonials
Sometimes it’s nice to come across an article or post that reads as if it were written by yourself…We’ve been suggesting the use of customer video testimonials by our customers whenever possible. They lend instant credibility and can be integrated into product demos, corporate identity videos and more.
Check out the article, “Un-Advertising: the Power of Testimonial Video in the Post-Advertising Era” on MarketingProfs by Ted Page:
Customer video testimonials – done right – offer the following:
- Credibility: Having real people on camera who have had a great experience with your brand lends unassailable credibility to your message. Your customers are your very best salespeople.
- More referrals: Customers are honored to go on camera and praise your business. They know that what they say matters and that you value their opinion. It’s a source of pride for them. And what do proud people do? They talk with their friends about what they’ve done. They become, in effect, a more motivated ambassador for your brand.
- Your website is a TV channel. Make sure it has good content that people want to watch: Your web TV channel is on 24/7. And the best part is, since you’re not paying a network to air your commercial, or a magazine to place your ad, your media costs are zero
It’s tough to find another marketing tool that works this well for so many different audiences.
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