Optimize Your Site for Google
A good article, “How to optimize your site for Google in 2010″ on SEO and the importance of organic links was posted by Jason Prescott (imediaconnection.com).
ARTICLE HIGHLIGHTS:
- Purchase intent increases with a presence in both top organic and top sponsored listings, even for branded queries
- The Caffeine update will focus on speed, so ensure your site loads quickly
- People click on videos more than other SERP links, and that’s why Google is moving video up in the results
- Blogs and social media marketing are moving up in Google search results pages
In the article, he argues that be competitive in 2010, marketers need both organic and paid links in the SERP (search engine results page). Historically, Google users have indicated they prefer organic listings over paid listings at the rate of 70% to 30%. Regardless of user preference, recent research by Google and Enquiro reveals that purchase intent increases with a presence in both top organic and top sponsored listings.
Of significant note:
Another prominent presence in the SERPs is video links. People seem to click on videos more than other SERP links, and that’s why Google is moving video up in the results. When considering video, plan to create content that is worth sharing and of high quality.
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