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How to: Improve Search Visibility with Video
MarketingSherpa.com published a new “How To #CS2179″ article titled “Improve Search Visibility with Video: 5 Strategies”. Below is an excerpt and topics covered. Read full article here
Getting more than one organic link on a search results page can be difficult — but powerful when accomplished. With the addition of image and video results, marketers are finding ways to boost their number of links on page one.
Read how a marketer’s video strategy is earning more links from results pages, and how referrals to his site from YouTube convert at a 12% rate.
- Strategy #1. Make videos relevant, useful, and tied to HTML content
- Strategy #2. Support video creation with keyword research
- Strategy #3. Make videos professional, short, and spot on
- Strategy #4. Think in bunches
- Strategy #5. Brand carefully
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