How Nike Used Video to Draw Crowds
We all know how difficult it is to draw visitors to your booth at an event. It’s even more challenging to get attention when you’re competing with world-class athletes that are amazing the attendees.
MarketingSherpa’s how-to article documents how Nike 6.0 got thousands of event attendees to take a break from the action at surrfing/skateboarding/BMX events and spend some time in their branded tent. Their secret? A part-virtual, part-interactive video strategy.
This “wow-factor” pulled crowds away from the sports action:
o More than 15,000 visitors played the interactive game during the five-stop Dew Tour
o More than 10,000 visitors played the game at the US Open of Surfing.
Read the full article at MarketingSherpa for a limited time (open access for 10 days) here photo/creative sample above from MarketingSherpa.com
3 Comments
irrisleri | February 17, 2010
Do you have copy writer for so good articles? If so please give me contacts, because this really rocks!
Caleb Dixon | February 19, 2010
I really like when people are expressing their opinion and thought. So I like the way you are writing
Buck Hunter | February 21, 2010
I would appreciate more visual materials, to make your blog more attractive, but your writing style really compensates it. But there is always place for improvement
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