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70 Marketers and Agencies Share Real-Life Stories and Lessons Learned

MarketingSherpa (www.marketingsherpa.com) published an interesting compilation of “stories from the trenches” – 70 stories and lessons learned from MarketingSherpa readers, all in their own words. Touching on everything from traditional tactics – direct mail, telemarketing, to the rapidly growing role of social media – a few common themes emerged during the compilation process:

• Trend #1 – Social media is everywhere. Read how peers are using social media on its own, and how it can enhance PR, search, email, lead generation and more
• Trend #3 – Free tools and tactics helped while budgets have shrunk

Table of Contents – Main Sections:

• Social Media
• Email
• Search
• B2B Marketing
• Consumer Marketing
• Testing and Metrics
• PR
• …and more

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