Electrify Media Productions

Based on positive audience response at a recent “B2B Summit”, MarketingSherpa developed a detailed case study about an intriguing “video eBook” campaign that attracted 8X more readers. See how a networking communications company turned a technical white paper into a multimedia eBook that featured short video interviews with company experts alongside links to a host of related downloads. The eBook attracted eight times as many readers as the original white paper – including hard-to-reach C-level executives.

Some highlighted results:

• The eBook attracted 8 times as many readers as the downloadable white paper
• 65% of all microsite visitors viewed the video eBook
• The average viewer spent eight minutes interacting with the video eBook
• Response to the direct mail promotion exceeded forecasts by 80%

MarketingSherpa’s full article is available for open access for a limited time here