Electrify Media Productions

A recent MarketingSherpa survey revealed that virtually all industries are forecasting increased social media marketing budgets in 2010.

SUMMARY: Chances are your overall marketing budget was hit hard by the economy in 2009 and the prospect of recovering a substantial portion of these funds in 2010 is not very likely. Still, there is good news for social media marketers.

Change in Social Marketing Budgets: 2009-2010

This chart (click above to enlarge) shows that social marketing will benefit from significant budget increases in the year ahead, regardless of what industry your organization is in.

What comes to mind when “social media” marketing becomes part of your marketing mix? Facebook? Twitter? LinkedIn? Let’s not forget…Video is a “social medium”, itself!

But how do people discover videos online*?

• 45% of all videos are found on a video site, i.e. going to YouTube and doing a search or clicking around featured and related videos
• 44% of all videos are found embedded in blogs
• 6% of all videos are found with search engines, like Google
• 2% of all videos are found in social networks, like Facebook
• 2% of all videos found in social bookmarking sites

The most shocking stat above? 44% are embedded in blogs! That’s a big number – and what that means is you need to have your videos embedded in your blogs for your readers – and for search engines to crawl.

* source: TubeMogul, 2009