5 Strategies to Stretch your Marketing Content
Engaging Video + Great Content = Results
MarketingSherpa is usually a great source for interesting, outrageous, and sometimes even the obvious – but effective. This week’s free “How-To” article (limited time) examines 5 strategies and case studies showing how great content can be redistributed via digital media for extended reach.
SUMMARY: Your marketing content library can be an incredible resource in lean economic times. You have opportunities to repurpose, reformat and reuse that content for new lead generation campaigns.
We’ve collected five examples of clever content repurposing strategies that B2B marketers shared with us over the years. Includes tips on generating audio and video from text and finding new content for nurturing emails
Strategy #5. Turn boring-but-necessary documents into video
Technical specifications and other product details play an important role in the later stages of the buying cycle — but they can make for pretty dry reading. Breathe new life into old docs by converting them into videos.
Brian Ellefritz, Sr. Manager, Customer Relationship Marketing, Cisco Systems, created five-minute videos of product managers guiding prospects through the company’s two- to three-page product data sheets.
Within six months, video files accounted for 21% of all product data downloads
See full article here
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