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18% Traffic Increase with Website Videos
MarketingSherpa posts an interesting how-to article about how Swiss Water Decaffeinated Coffee Co. solved a marketing communications problem – their “website tried to be all things to all people” and wasn’t connecting with prospects. Sound familiar?
SUMMARY: Finding the right message for your website can be difficult when you’re trying to appeal to multiple audiences, such as consumers, businesses and investors. This is when a good test can help.
Read how a coffee company tested consumer messages in display ads and videos before incorporating them into a new website, resulting in an 18.5% lift in traffic.
Creative Sample from MarketingSherpa
Read the full article here (open access for limited time)
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